Keys 4 u is an editorial project inspired by the ubiquitous locksmith flyers found in mailboxes. However, instead of offering locksmith services, this project serves as a manifesto for creativity, encouraging individuals to be gentle with themselves throughout the creative process.
The concept revolves around a set of "keys"—each one representing a vital principle for maintaining emotional well-being and fostering a productive creative environment. The aim is to provide a tangible reminder that creativity thrives best when we are kind to ourselves and manage our emotions effectively.